Archive for the ‘delicious’ Category

links for 2009-02-28

February 28, 2009

Using as your presentation leave-behind

April 3, 2008 makes a great leave-behindHad the opportunity to guest lecture at a class in George Washington University’s School of Public Health on Monday. The students were great, asked a lot of questions, and were generally a pleasure to be around. I tried something different this time for a leave-behind. Since the preso covered resources these future communicators could use that cost nearly nothing or nothing at all in hard costs, there were several links I would usually stick on the slides or in a document. Instead, this time I used with the tag “GWU” and passed on providing a list of links nobody can copy down in time anyway. For an audience with a wide range of familiarity with these tools this method not only puts the info somewhere they can get it later easily, but also has them using one of the tools in the process. Again, I don’t think I’m the first (or even close) to do this but I’m definitely going this route in the future.

GWU Lecture Guest on Monday

March 30, 2008

GWU School of Public HealthA friend of mine (and former colleague) who is a professor at George Washington University’s School of Public Health asked me to drop by his class tomorrow evening to talk about some of the work we’ve done in this area using interactive and social media channels, either to raise awareness about an issue or change behavior.

Looking at his lecture outline I can see he’s already got a lot of good content to cover this subject area. It’s a reminder that our positions as specialists in digital marketing are always in a fleeting state of relevance. And that’s the way it should be. My best accomplishments in organizations have been in the role of change agent and I’ve never been comfortable with being maintenance mode. I think this is something shared with my peers out there. Our role in the marketing and communications world should always include a drive to spread knowledge and practice to our increasingly savvy non-digital peers until it just becomes part of being a marketeer. Remember, just before the title “webmaster” took hold there were teams of people and even specialists in big p.r. firms who’s job was manage the fax machines.

Tomorrow night I’m going to focus my discussion on search, but not the dark arts of SEO. Rather, how search can be an indicator of current conversation surrounding any health topic and how creating compelling and relevant content can reach your audiences or people who talk to your audiences. I’m going to utilize to as my leave behind for the class with the tag GWU.